Pretotyping software
Pretotyping software: test the idea before you build it
Pretotyping tests whether people want an idea before you build it. Rapidly is the software that turns pretotyping into a repeatable operating rhythm.
What is pretotyping software
Pretotyping software helps teams create the smallest believable version of an idea and measure real customer behaviour before building. Rapidly turns each idea into a hypothesis, a pretotyping experiment, an evidence trail, and a go/no-go decision.
What is pretotyping?
Pretotyping is a way to test whether people want an idea before you build it. Instead of asking for opinions, teams create the smallest believable version of the offer and measure real customer behaviour. It was created at Google by Alberto Savoia and is taught at Stanford.
The difference from prototyping matters. A prototype tests whether you can build the thing. A pretotype tests whether people will use it at all, using far less time and money.
What pretotyping software adds
Running one pretotype is easy to do in a workshop and easy to lose afterwards. Pretotyping software makes it a system that survives the sprint.
- Turn an idea into a testable hypothesis and a clear evidence target.
- Design the smallest experiment, such as a fake door or concierge test.
- Capture the behavioural evidence in one searchable trail.
- Compare evidence strength across many ideas in a portfolio view.
- Decide with confidence: back, test again, park, or stop.
Rapidly is the pretotyping workspace
Rapidly is the software trail that remains after a training session or sprint. Its free AI Idea Validator drafts a Lean Canvas, hypotheses, and a recommended pretotyping experiment from a single idea.
Enterprise teams have used pretotyping with Rapidly to run 4,000+ experiments and save $30M+, including PEXA's 50 pretotypes in 9 months and RACV's 38 experiments in 3 weeks.
FAQ
Common questions
What is pretotyping?
Pretotyping is a way to test whether people want an idea before you build it. Teams create the smallest believable version of the offer and measure real customer behaviour. It was created at Google and is taught at Stanford.
What is the difference between pretotyping, prototyping, and MVPs?
Pretotyping tests whether people want the idea at all, with the smallest believable version. Prototyping tests whether you can build it. An MVP is a real, if minimal, product. Pretotyping comes first and is the cheapest way to avoid building the wrong thing.
What does pretotyping software do?
It turns ideas into hypotheses and pretotyping experiments, captures behavioural evidence, and helps teams decide what to fund, fix, park, or stop before they build.
How do I run my first pretotyping experiment?
Paste one idea into Rapidly's free AI Idea Validator. It drafts a Lean Canvas, hypotheses, and a recommended pretotyping experiment you can run this week.
Run a pretotype before you write a line of code.
Bring one idea. Rapidly gives you the first pretotyping experiment and the evidence to decide.