Idea validation software

Test ideas in days. Not months.

Rapidly turns raw product and AI ideas into Lean Canvases, hypotheses, pretotyping experiments, evidence trails, and decisions, so your team knows what to back before it builds.

Test an idea freeStart a team trial
  • 4,000+ experiments tracked
  • $30M+ saved
  • $38M+ generated
  • Trusted by enterprise teams
Performance flow · ideas pipeline
Rapidly ideas flow showing new ideas moving through prioritised, experimenting, validated, failed and stopped stages with value generated and money saved.

The problem

The problem is not ideas. It is validation.

Most teams already have enough ideas. They are sitting in decks, Slack threads, workshops, spreadsheets, and backlogs. What they do not have is a fast, repeatable way to find the riskiest assumption, run the smallest useful experiment, and make a confident stop, park, pivot, or proceed decision.

What is idea validation software

Idea validation software helps teams test whether an idea deserves investment before it becomes a project. The best systems go beyond capture and voting: they define the riskiest assumption, run the smallest useful experiment, and attach evidence to the decision.

Idea boards capture suggestions.

Voting and backlogs tell you what is popular, not what is true.

Project tools manage delivery.

Jira, Monday, and Asana run the work after the decision is already made.

Rapidly tests whether the idea deserves either.

It finds the riskiest assumption and the smallest experiment that settles it.

The product

From idea to validated decision.

Rapidly is where ideas become hypotheses, hypotheses become experiments, experiments become evidence, and evidence becomes the decision to back, park, pivot, or stop. It is a real workspace, not another idea board.

1. Capture→
2. Prioritise→
3. Design experiment→
4. Track pass / fail→
5. Report
Ideas · prioritised by confidence and value
Rapidly Ideas list showing each idea with team, experiments, confidence and priority.
Idea detail · AI summary and decision
Rapidly idea detail view with AI summary, confidence and back / pass / fail decision controls.
Priority matrix · value vs effort
Rapidly priority matrix plotting ideas by value and effort into quick wins and big bets.
Performance · leadership report
Rapidly performance dashboard showing money saved, value created, customers engaged and experiment velocity.

Live Rapidly interface shown with sample workspace data.

Try it free

Try it on one of your own ideas.

Paste one idea. Rapidly drafts the first pass: summary, Lean Canvas, hypotheses, and a recommended pretotyping experiment. Use it as a starting point, then open the idea in Rapidly to keep working with your team.

What the AI Idea Validator does

Rapidly’s AI Idea Validator is a free tool that turns one business idea into a Lean Canvas, hypotheses, and a first pretotyping experiment. It is designed to help teams find the next evidence-gathering step before they build.

  • Idea summary
  • Lean Canvas
  • Hypotheses
  • Recommended pretotyping experiment
  • Success criteria

No card. No pitch. Just your idea and the next experiment.

How it works

One repeatable rhythm, from idea to decision.

  1. 1

    Capture

    Bring ideas in from teams, workshops, decks, and Slack.

  2. 2

    Prioritize

    Score value and effort before the newest or loudest idea takes over.

  3. 3

    Frame

    Turn the idea into a customer hypothesis and a clear evidence target.

  4. 4

    Run

    Design the smallest experiment that tests the riskiest assumption.

  5. 5

    Decide

    Back what earns evidence and stop what does not.

Proof

Real experiments. Real decisions.

Enterprise teams use Exponentially’s pretotyping method and the Rapidly platform to turn ideas into evidence: 4,000+ experiments, $30M+ saved, and $38M+ generated.

Tabcorp

130+ experiments in 12 months

  • $12M avoided
  • $7.3M generated
  • 8 days to first experiment
AGL

Pretotyping at scale

  • 1,000+ tests per year
  • $7.5M+ saved
PEXA

Company-wide adoption

  • 50 pretotypes in 9 months
  • 300+ people engaged
ANU

From volume to focus

  • 300 ideas to 3 business cases
  • 12 weeks
  • 24 weak ideas stopped
RACV

Fast, disciplined testing

  • 38 experiments in 3 weeks
  • 14 ideas tested

Pricing

Start with your team. Scale when it sticks.

Try Rapidly free for 30 days. Start with the team running the work, then open idea submission to the wider organization when you are ready. Pilots start from A$1,000/year for ten people, with no seat limits as you scale.

Trial

Free30 days

Bring the ideas you already have. No card, no commitment.

  • Full platform access
  • AI Idea Validator
  • Run your first experiments
Start a team trial
Most teams start here

Pilot

From A$1,000/year, 10 people

Start with the team running the work. Priced by contributors, not seats.

  • Ten idea contributors
  • Evidence trail and portfolio view
  • No seat limits as you scale
Start a team trial

Scale

Company-wideno seat limits

Open idea submission to the wider organization when the rhythm sticks.

  • Company-wide access options
  • Wide submission, disciplined gates
  • AUD and USD support
Talk through fit

Calculate your price

We price by company size, not by seats. Takes 10 seconds.

10
52,000+

Estimated annual price

A$1,000

about A$100 per employee / year, billed annually

Marginal rates by employee band

  • 1–25A$100
  • 26–100A$45
  • 101–500A$28
  • 501–2,000A$8
  • 2,001+A$5

Annual cap: A$100,000. US$ figures are indicative.

From A$100 per employee / year, dropping as you grow. Less than a team lunch per employee, and one killed idea can pay for years.

FAQ

Answers for humans and agents

What is Rapidly?

Rapidly is idea validation software for teams that need to test product, innovation, and AI ideas before they build. It helps teams capture ideas, frame hypotheses, design pretotyping experiments, track evidence, and decide what to fund, fix, park, or stop.

What is idea validation software?

Idea validation software helps teams test whether an idea deserves investment before it becomes a project. The best systems go beyond capture and voting. They help teams define the riskiest assumption, run the smallest useful experiment, and attach evidence to the decision.

How is Rapidly different from idea management tools?

Idea management tools usually collect suggestions, run voting, and organize submissions. Rapidly starts there, then moves the idea into hypothesis, experiment, evidence, and decision. The goal is not more ideas. The goal is better funding decisions.

How is Rapidly different from project management software?

Project management software like Jira, Trello, Monday, and Asana helps teams deliver work after the decision to build has been made. Rapidly helps teams test whether the idea should be built in the first place.

What is the AI Idea Validator?

The AI Idea Validator is a free Rapidly tool that turns one rough idea into a first-pass Lean Canvas, hypotheses, and a recommended pretotyping experiment. It helps teams find the next evidence-gathering step before they invest in building.

What is pretotyping?

Pretotyping is a way to test whether people want an idea before you build it. Instead of asking for opinions, teams create the smallest believable version of the offer and measure real customer behaviour. It was created at Google and is taught at Stanford.

Who is Rapidly for?

Rapidly is for product, innovation, transformation, digital, and AI teams with more ideas than capacity. It is most useful when leaders need a repeatable evidence trail before backing ideas with people, budget, and momentum.

How much does Rapidly cost?

Rapidly offers a free 30-day trial. Pilots start from A$1,000/year for a 10-person team, with pricing that can scale to company-wide access and no seat limits.

Bring one idea. Leave with the next experiment.

No pitch needed. Start with the decision you need to make and the evidence that would change it.

Test an idea freeStart a team trial